The company's founder, Roland Kassis, brings a unique perspective shaped by his experiences growing up in Beirut, Lebanon, and Monrovia, Liberia, during the 1970s and 1980s. Witnessing life in war-torn and impoverished regions, and later studying in France and the U.S., has provided Kassis with a dynamic global outlook that has inspired his work across various industries. His passion extends beyond business into storytelling through film and involvement in the nonprofit sector, where he seeks to uplift communities.

Kassis' belief that true success is measured not by profit, but by the number of lives touched, is at the heart of the company's ethos. Kassis & Co. thrives on "the Co.," focusing on collective strength and innovation through cultivated partnerships. Each endeavor, whether in real estate, hospitality, design, film production, or community projects, leverages the talents of leaders in their respective fields to drive positive change.